Instagram
While working with Alaska Dispatch, the staff photographer and I set up a social media campaign for the Iditarod Sled Dog race that would be focused on Instagram. We choose this platform to promote audience interaction and participation with our company. The campaign was a resounding success. We gained nearly 24,000 followers in a single week. It was so successful that we were featured by the Instagram Blog and the featured photo received over 350,000 likes. We tracked the progress using an analytics program known as Statigram to monitor audience participation. The feedback and analysis provided by myself to the photographer allowed us to produce more viral content. |
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